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Build a Strong Social Media Presence: Mastering Digital Marketing 2025

Instructor avatar
A course by

Bitse Tesfaye

  • Level : Beginners
  • Language : Amharic
  • Video Completion Duration : 6:00
  • Activities : 45
  • Access on mobile, desktop, and tv
  • Telegram Community Access
  • Certificate of completion

About the Course

Hello there, and welcome to my course! As a seasoned content creator and digital marketer with over 5 years of experience in the industry, I'm excited to share my expertise and help you master digital marketing strategies and tools. This course covers various topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, and analytics and reporting. Throughout the course, you'll learn how to create and implement effective digital marketing strategies that drive real results for your business. You'll also gain practical skills in keyword research, on-page and off-page optimization techniques, ad copy and design, content creation, email campaign creation, and more. By the end of the course, you'll have a solid understanding of digital marketing fundamentals and advanced techniques, as well as the ability to measure your success and make data-driven decisions. Whether you're a beginner or an experienced marketer, this course is the perfect opportunity to level up your skills and build a strong social media presence that sets you apart from the competition.

Requirements

  • Basic understanding of computers and the internet
  • Familiarity with social media platforms (helpful, but not required)
  • Access to a computer or mobile device with a stable internet connection

    • Who is this course for?

  • Marketing professionals looking to build a career in digital marketing
  • Entrepreneurs and business owners wanting to promote their products or services online and improve their online presence
  • Students interested in gaining knowledge and skills in digital marketing
  • Individuals looking to upskill or switch careers in the digital marketing field.

    • What you will learn

    Activity 1: The Goal : Understanding Digital Marketing

    Activity 2: Traditional Vs Digital

    Activity 3: Role of Digital Marketing

    Activity 4: Critical Disciplines

    Activity 5: Tools for Modern Marketer

    Activity 6: B2B Vs B2C

    Activity 7: Quiz

    Activity 1: Knowing Your Customer (Defining Your Target Audience)

    Activity 2: Customer Avatar Canvas

    Activity 3: Customer Before & After

    Activity 4: Building Your Before & After

    Activity 5: Core Message Canvas

    Activity 6: Quiz

    Activity 1: Introduction to SEO

    Activity 2: Keyword Research and Analysis

    Activity 3: On-Page Optimization Techniques

    Activity 4: Off-Page Optimization Techniques

    Activity 5: Quiz

    Activity 1: Introduction to PPC Advertising

    Activity 2: Setting Up Google Ads Campaigns

    Activity 3: Creating Effective Ad Copy and Ad Design

    Activity 4: Optimizing Your PPC Campaigns

    Activity 5: Quiz

    Activity 1: Introduction to Social Media Marketing

    Activity 2: Setting Up Social Media Accounts

    Activity 3: Creating a Content Strategy for Social Media

    Activity 4: Advertising on Social Media (Facebook , Instagram ,LinkedIn ,Twitter )

    Activity 5: Quiz

    Activity 1: Introduction to Content Marketing

    Activity 2: Creating a Content Strategy

    Activity 3: Writing Effective Copy

    Activity 4: Measuring Content Marketing Success

    Activity 5: Quiz

    Activity 1: Introduction to Email Marketing

    Activity 2: Building an Email List

    Activity 3: Creating Effective Email Campaigns

    Activity 4: Measuring Email Marketing Success

    Activity 5: Quiz

    Activity 1: Introduction to Analytics and Reporting

    Activity 2: Setting Up Google Analytics

    Activity 3: Understanding Key Metrics

    Activity 4: Creating Custom Reports

    Activity 5: Final Project Overview

    Activity 6: Certification and Next Steps

    Activity 7: Quiz

    Testimonials

    Jilalu Aman

    I've been taking the digital marketing course from Muyalogy, and it's been an incredible experience! The content is comprehensive and up-to-date, covering everything from SEO and content marketing to social media strategies and analytics. The instructors are knowledgeable and engaging, making complex concepts easy to understand. The course is well-structured, allowing me to learn at my own place, and the practical assignments have been extremely helpful in applying what I've learned. I highly recommend this course to anyone looking to enhance their digital marketing skills and advance their career."

    Read More

    • Level : Beginners
    • Language : Amharic
    • Video Completion Duration : 6:00
    • Activities : 45
    • Access on mobile, desktop, and tv
    • Telegram Community Access
    • Certificate of completion