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Make Them Buy: The Ultimate Guide to Marketing

Instructor avatar
A course by

Mekedela Mekuria

  • Level : Beginners
  • Language : Amharic
  • Duration : 7:00
  • Number of Lesson: 51
  • Access on mobile, desktop, and TV
  • Telegram Community Access
  • Certificate of Completion

About the Course

Hey I'm Mekedela, and I'm thrilled to be your instructor for this exciting journey into the world of marketing. A bit about myself: I'm a freelancer managing Edelweiss Marketing Consultancy, where I offer training on various personal and business development topics. One of my greatest passions is teaching Marketing and entrepreneurship at St. Mary's University. I believe in the power of creative teaching through inspirational storytelling, which has a significant impact on how we assimilate knowledge. Beyond my work with Edelweiss and the university, I also serve as a Business and Finance Coach at E4Impact, an MBA program. My commitment to any task I take on is fueled by a strong sense of responsibility, and I always strive to make a positive contribution to my student's growth and success. I consider myself a perpetual student of life, and I wholeheartedly embrace any opportunity to learn and improve. That's why I'm a proud member of Toastmasters, where I dedicate myself to honing my leadership and public speaking skills. Now, let's dive into the course "Make Them Buy." In this comprehensive program, we'll explore the art of persuasion, understanding the customer's needs, and crafting irresistible sales pitches that resonate with your target audience. Whether you're a seasoned marketing professional or a budding entrepreneur, this course will equip you with the tools and techniques needed to close deals and win loyal customers. Throughout this journey, I'll be sharing my insights, experiences, and practical tips to help you become a persuasive force in your field. My goal is not only to teach you the theory behind marketing and persuasion but to also empower you to apply these skills effectively in real-life scenarios. So, get ready to embark on a transformational learning experience. Let's Make Them Buy together and unleash your true potential in the world of marketing and customer-centric persuasion. I can't wait to see you flourish and succeed! Let's get started!

Requirements

  • Basic computer skills and access to the internet
  • A willingness to learn and apply new concepts
  • Time and commitment to complete the course modules and assignments
  • Access to a reliable computer or mobile device
  • Who is this course for?

  • Sales Professionals
  • Entrepreneurs and Business
  • Owners Marketing Students
  • What you will learn

    Lesson 1: What is Marketing and Why is it Important?

    Lesson 2: What is Customer Persuasion and Why is it Important?

    Lesson 3: Basic Principles of Marketing and Customer Persuasion

    Lesson 4: Quiz

    Lesson 1: Introduction to Customer-Centric Marketing

    Lesson 2: The Buyer's Journey Demystified

    Lesson 3: Customer Motivation and Needs Analysis

    Lesson 4: Quiz

    Lesson 1: Creating a Unique Selling Proposition (USP)

    Lesson 2: Building Emotional Connections

    Lesson 3: Features vs. Benefits: Communicating Value

    Lesson 4: Quiz

    Lesson 1: The Power of Market Segmentation and target audience

    Lesson 2: Positioning and differentiation

    Lesson 3: Identifying Profitable Niche Markets

    Lesson 4: Tailoring Products for Specific Segments

    Lesson 5: Quiz

    Lesson 1: Marketing Intelligence

    Lesson 2: Setting SMARTER Marketing Goals

    Lesson 3: Choosing the Right Marketing Channels

    Lesson 4: Integrated Marketing Communication (IMC)

    Lesson 5: Quiz

    Lesson 1: Storytelling for Persuasion

    Lesson 2: Creating Engaging and Relevant Content

    Lesson 3: Content Distribution Strategies

    Lesson 4: Social Media Advertising and Targeting

    Lesson 5: Influencer Partnerships for Credibility

    Lesson 6: Quiz

    Lesson 1: Importance of Data Analytics in Marketing

    Lesson 2: Collecting and Interpreting Consumer Data

    Lesson 3: A/B Testing and Optimization

    Lesson 4: Quiz

    Lesson 1: Pricing Strategies and Perceived Value

    Lesson 2: The Impact of Discounts on Customer Behavior

    Lesson 3: Psychological Pricing Techniques

    Lesson 4: Quiz

    Lesson 1: The Service Marketing Mix

    Lesson 2: Designing and Managing Processes

    Lesson 3: The Role of People in Marketing

    Lesson 4: Using Automation to Improve Customer Service

    Lesson 5: Designing and Managing Physical Distribution Systems

    Lesson 6: Quiz

    Lesson 1: The Science of Landing Page Design

    Lesson 2: Call-to-Action Optimization

    Lesson 3: Reducing Friction in the Conversion Process

    Lesson 4: Quiz

    Lesson 1: Strategies for Repeat Business and Referrals

    Lesson 2: Creating Exceptional Post-Purchase Experiences

    Lesson 3: Measuring and Enhancing Customer Loyalty

    Lesson 4: Quiz

    Lesson 1: Final project

    • Level : Beginners
    • Language : Amharic
    • Duration : 7:00
    • Number of Lesson: 51
    • Access on mobile, desktop, and TV
    • Telegram Community Access
    • Certificate of Completion