Muyalogy
Vacancies
Log inSign up

Make Them Buy: The Ultimate Guide to Marketing

Instructor avatar
A course by

Mekedela Mekuria

  • Level : Beginners
  • Language : Amharic
  • Video Completion Duration : 7:00
  • Activities : 51
  • Access on mobile, desktop, and tv
  • Telegram Community Access
  • Certificate of completion

About the Course

Hey I'm Mekedela, and I'm thrilled to be your instructor for this exciting journey into the world of marketing. A bit about myself: I'm a freelancer managing Edelweiss Marketing Consultancy, where I offer training on various personal and business development topics. One of my greatest passions is teaching Marketing and entrepreneurship at St. Mary's University. I believe in the power of creative teaching through inspirational storytelling, which has a significant impact on how we assimilate knowledge. Beyond my work with Edelweiss and the university, I also serve as a Business and Finance Coach at E4Impact, an MBA program. My commitment to any task I take on is fueled by a strong sense of responsibility, and I always strive to make a positive contribution to my student's growth and success. I consider myself a perpetual student of life, and I wholeheartedly embrace any opportunity to learn and improve. That's why I'm a proud member of Toastmasters, where I dedicate myself to honing my leadership and public speaking skills. Now, let's dive into the course "Make Them Buy." In this comprehensive program, we'll explore the art of persuasion, understanding the customer's needs, and crafting irresistible sales pitches that resonate with your target audience. Whether you're a seasoned marketing professional or a budding entrepreneur, this course will equip you with the tools and techniques needed to close deals and win loyal customers. Throughout this journey, I'll be sharing my insights, experiences, and practical tips to help you become a persuasive force in your field. My goal is not only to teach you the theory behind marketing and persuasion but to also empower you to apply these skills effectively in real-life scenarios. So, get ready to embark on a transformational learning experience. Let's Make Them Buy together and unleash your true potential in the world of marketing and customer-centric persuasion. I can't wait to see you flourish and succeed! Let's get started!

Requirements

  • Basic computer skills and access to the internet
  • A willingness to learn and apply new concepts
  • Time and commitment to complete the course modules and assignments
  • Access to a reliable computer or mobile device
  • Who is this course for?

  • Sales Professionals
  • Entrepreneurs and Business
  • Owners Marketing Students
  • What you will learn

    Activity 1: What is Marketing and Why is it Important?

    Activity 2: What is Customer Persuasion and Why is it Important?

    Activity 3: Basic Principles of Marketing and Customer Persuasion

    Activity 4: Quiz

    Activity 1: Introduction to Customer-Centric Marketing

    Activity 2: The Buyer's Journey Demystified

    Activity 3: Customer Motivation and Needs Analysis

    Activity 4: Quiz

    Activity 1: Creating a Unique Selling Proposition (USP)

    Activity 2: Building Emotional Connections

    Activity 3: Features vs. Benefits: Communicating Value

    Activity 4: Quiz

    Activity 1: The Power of Market Segmentation and target audience

    Activity 2: Positioning and differentiation

    Activity 3: Identifying Profitable Niche Markets

    Activity 4: Tailoring Products for Specific Segments

    Activity 5: Quiz

    Activity 1: Marketing Intelligence

    Activity 2: Setting SMARTER Marketing Goals

    Activity 3: Choosing the Right Marketing Channels

    Activity 4: Integrated Marketing Communication (IMC)

    Activity 5: Quiz

    Activity 1: Storytelling for Persuasion

    Activity 2: Creating Engaging and Relevant Content

    Activity 3: Content Distribution Strategies

    Activity 4: Social Media Advertising and Targeting

    Activity 5: Influencer Partnerships for Credibility

    Activity 6: Quiz

    Activity 1: Importance of Data Analytics in Marketing

    Activity 2: Collecting and Interpreting Consumer Data

    Activity 3: A/B Testing and Optimization

    Activity 4: Quiz

    Activity 1: Pricing Strategies and Perceived Value

    Activity 2: The Impact of Discounts on Customer Behavior

    Activity 3: Psychological Pricing Techniques

    Activity 4: Quiz

    Activity 1: The Service Marketing Mix

    Activity 2: Designing and Managing Processes

    Activity 3: The Role of People in Marketing

    Activity 4: Using Automation to Improve Customer Service

    Activity 5: Designing and Managing Physical Distribution Systems

    Activity 6: Quiz

    Activity 1: The Science of Landing Page Design

    Activity 2: Call-to-Action Optimization

    Activity 3: Reducing Friction in the Conversion Process

    Activity 4: Quiz

    Activity 1: Strategies for Repeat Business and Referrals

    Activity 2: Creating Exceptional Post-Purchase Experiences

    Activity 3: Measuring and Enhancing Customer Loyalty

    Activity 4: Quiz

    Activity 1: Final project

    • Level : Beginners
    • Language : Amharic
    • Video Completion Duration : 7:00
    • Activities : 51
    • Access on mobile, desktop, and tv
    • Telegram Community Access
    • Certificate of completion