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Make Them Buy: The Ultimate Guide to Marketing

Instructor avatar
A course by

Mekedela Mekuria

  • Level : Beginners
  • Language : Amharic
  • Video Completion Duration : 7:00
  • Activities : 51
  • Access on mobile, desktop, and tv
  • Telegram Community Access
  • Certificate of completion

About the Course

Hey I'm Mekedela, and I'm thrilled to be your instructor for this exciting journey into the world of marketing. A bit about myself: I'm a freelancer managing Edelweiss Marketing Consultancy, where I offer training on various personal and business development topics. One of my greatest passions is teaching Marketing and entrepreneurship at St. Mary's University. I believe in the power of creative teaching through inspirational storytelling, which has a significant impact on how we assimilate knowledge. Beyond my work with Edelweiss and the university, I also serve as a Business and Finance Coach at E4Impact, an MBA program. My commitment to any task I take on is fueled by a strong sense of responsibility, and I always strive to make a positive contribution to my student's growth and success. I consider myself a perpetual student of life, and I wholeheartedly embrace any opportunity to learn and improve. That's why I'm a proud member of Toastmasters, where I dedicate myself to honing my leadership and public speaking skills. Now, let's dive into the course "Make Them Buy." In this comprehensive program, we'll explore the art of persuasion, understanding the customer's needs, and crafting irresistible sales pitches that resonate with your target audience. Whether you're a seasoned marketing professional or a budding entrepreneur, this course will equip you with the tools and techniques needed to close deals and win loyal customers. Throughout this journey, I'll be sharing my insights, experiences, and practical tips to help you become a persuasive force in your field. My goal is not only to teach you the theory behind marketing and persuasion but to also empower you to apply these skills effectively in real-life scenarios. So, get ready to embark on a transformational learning experience. Let's Make Them Buy together and unleash your true potential in the world of marketing and customer-centric persuasion. I can't wait to see you flourish and succeed! Let's get started!

Requirements

  • Basic computer skills and access to the internet
  • A willingness to learn and apply new concepts
  • Time and commitment to complete the course modules and assignments
  • Access to a reliable computer or mobile device
  • Who is this course for?

  • Sales Professionals
  • Entrepreneurs and Business
  • Owners Marketing Students
  • What you will learn

    Activity 1: What is Marketing and Why is it Important?
    Activity 2: What is Customer Persuasion and Why is it Important?
    Activity 3: Basic Principles of Marketing and Customer Persuasion
    Activity 4: Quiz
    Activity 1: Introduction to Customer-Centric Marketing
    Activity 2: The Buyer's Journey Demystified
    Activity 3: Customer Motivation and Needs Analysis
    Activity 4: Quiz
    Activity 1: Creating a Unique Selling Proposition (USP)
    Activity 2: Building Emotional Connections
    Activity 3: Features vs. Benefits: Communicating Value
    Activity 4: Quiz
    Activity 1: The Power of Market Segmentation and target audience
    Activity 2: Positioning and differentiation
    Activity 3: Identifying Profitable Niche Markets
    Activity 4: Tailoring Products for Specific Segments
    Activity 5: Quiz
    Activity 1: Marketing Intelligence
    Activity 2: Setting SMARTER Marketing Goals
    Activity 3: Choosing the Right Marketing Channels
    Activity 4: Integrated Marketing Communication (IMC)
    Activity 5: Quiz
    Activity 1: Storytelling for Persuasion
    Activity 2: Creating Engaging and Relevant Content
    Activity 3: Content Distribution Strategies
    Activity 4: Social Media Advertising and Targeting
    Activity 5: Influencer Partnerships for Credibility
    Activity 6: Quiz
    Activity 1: Importance of Data Analytics in Marketing
    Activity 2: Collecting and Interpreting Consumer Data
    Activity 3: A/B Testing and Optimization
    Activity 4: Quiz
    Activity 1: Pricing Strategies and Perceived Value
    Activity 2: The Impact of Discounts on Customer Behavior
    Activity 3: Psychological Pricing Techniques
    Activity 4: Quiz
    Activity 1: The Service Marketing Mix
    Activity 2: Designing and Managing Processes
    Activity 3: The Role of People in Marketing
    Activity 4: Using Automation to Improve Customer Service
    Activity 5: Designing and Managing Physical Distribution Systems
    Activity 6: Quiz
    Activity 1: The Science of Landing Page Design
    Activity 2: Call-to-Action Optimization
    Activity 3: Reducing Friction in the Conversion Process
    Activity 4: Quiz
    Activity 1: Strategies for Repeat Business and Referrals
    Activity 2: Creating Exceptional Post-Purchase Experiences
    Activity 3: Measuring and Enhancing Customer Loyalty
    Activity 4: Quiz
    Activity 1: Final project
    • Level : Beginners
    • Language : Amharic
    • Video Completion Duration : 7:00
    • Activities : 51
    • Access on mobile, desktop, and tv
    • Telegram Community Access
    • Certificate of completion